Celebrating DORÉ by LeTAO’s A Decade of Sweetness

Ten years ago, in 2015, we began this journey with one simple dream: bringing LeTAO’s beloved Fromage to the heart of Jakarta. It all started in Plaza Indonesia, where we opened our very first home. With Japanese craftsmanship, the meticulous hands of our chefs, and LeTAO’s cherished recipe, we wanted everyone to enjoy our Fromage from the comfort of their homes and share it with their loved ones.

What started as a simple dream soon grew into something much bigger and more meaningful. Beyond Fromage, we began crafting birthday cakes, baked goods, and gift sets for aDORÉbles to share their love and sweetness in every celebration. From birthdays to seasonal celebrations, we’ve always aimed to be part of your golden moments, sweetening the table with creations made from the finest ingredients and heartfelt dedication.

Throughout our journey, we’ve continued to innovate, creating products that don’t just delight but also surprise your taste buds. Back in 2024 at Brightspot, we launched our first-ever cheesy soft serve, Soft Fromage, inspired by the texture and flavors of our signature Japanese cheesecake. It quickly captivated everyone’s heart, becoming one of our most unique and unforgettable creations. Since then, we’ve collaborated with various brands to bring even more exciting Soft Fromage experiences to life.

As we turn the page to a new chapter, this tenth year marks more than an anniversary, it’s a milestone. Just before turning ten, we spread our wings wider by opening our first-ever store outside the Jabodetabek area. In September 2024, we welcomed a new home at Paris Van Java, Bandung. This marks the beginning of a new journey, where we can meet more aDORÉbles and share love in even more ways.

From every DORÉ family to you, thank you, from the bottom of our hearts, for your unwavering love and support. Thank you for bringing our sweetness to your table, letting our creations be the medium for you to share love with your loved ones. We wouldn’t be here, celebrating ten beautiful years, without you. Let’s celebrate #ADecadeOfSweetness with us!