Mid-Autumn Festival: A Moment of #TreasuringTogetherness

As September approaches, we draw near to the second most significant celebration in Chinese culture, Mid-Autumn Festival! This event falls on the 15th day of the 8th month of the Chinese calendar, and typically takes place between mid-September to early October. In 2024, this festival, also known as Mooncake Festival, will be celebrated on 17th September 2024.

As a cake shop that is #SharingLoveThroughSweets, we aspire to add a touch of sweetness to your Mid-Autumn Festival! This year, our campaign, “#TreasuringTogetherness” is inspired by Su Shi’s prelude poem, “Water Melody”. He wrote this poem on the night of the Mid-Autumn Festival when he was longing for his brother whom he hadn’t seen for five years.

His beautiful poem verses capture the essence of Mid-Autumn Festival, a festivity where people from around the world will fly to come back home, reunite with their loved ones, and cherish every second spent under the moon’s glow. Thus, it’s a moment of #TreasuringTogetherness!

This Mid-Autumn Festival, let’s share our alluring Mooncake creations, Mung Bean Mooncake & Black Sesame Mooncake, that symbolize completeness and reunion. Pre-orders are still available until 4th September 2024, aDORÉbles!